Well, the official quote from JFK’s Rice Stadium Moon Speech was:
We choose to go to the moon. We choose to go to the moon in this decade and do the other things, not because they are easy, but because they are hard, because that goal will serve to organize and measure the best of our energies and skills, because that challenge is one that we are willing to accept, one we are unwilling to postpone, and one which we intend to win, and the others, too.
But that’s not a very snappy title, is it?
The saga continues…
In trying to figure out who was going to ask Patricia what evocative means and if she has a veto, we decided that there was safety in numbers and initiated a group call.
When she picked up, there was 90s chick rock in the background. A bad sign. At least a few of us wished we’d continued with our virtual game of rock, paper, scissors.
Once more unto the breach. Why not MulaX?
Evocative – to elicit. While MulaX has a cool factor, it’s neither sticky nor self-evident. We’d have to spend a lot of ad space explaining the association rather than the product. It needs to be intuitive. We’re running a business, not the Matrix.
That went well, so we asked the second question. Do you have a veto?
Well, I can fire everyone who disagrees with me, so in that sense, yes.
And I saw what you wrote about me in the newsletter. From now on, the newsletter will be every two weeks, and I’d like to see it before publication.
(The following section was written by the tech department, not marketing. We tried to take out all the indecipherable jargon, but still, we apologize in advance for clichés and sentence structure.)
We’re literally making this stuff up
No, seriously.
We’re not re-inventing the wheel. Sometimes we’re building a better mousetrap. But for the most part, we’re making this stuff up.
Each product, each module begins with a problem, usually brought up by someone on the team. We bat around a few ideas and hand them off to what we like to call the ‘genius department’ who comes up with a solution that hasn’t been seen before.
That doesn’t mean that inventing the future is a walk in the park. Even with the best solutions, there are challenges for implementation.
Take MulaMail, for example. It started as a discussion on making a secure email. From there, it went to a patent.
In development, small challenges started to crop up like:
When you have a peer-to-peer approach when you send a message to someone who is currently offline, how do you store it until they login?
And
How do you handle reply and forward functions with multiple users over different encryption keys?
Challenges like this are to be expected. However, we can’t predict what they’ll be or how long it’ll take to genius up a solution. Solutions need to be invented, tested, and re-tested. This is why we don’t give out due dates. We can expect to finish something in a matter of months, but if the choice is between putting out a good product and a buggy product, which one would you prefer we do?
Thank you, tech department, for that riveting look into the technical process.
Join us in two weeks when we continue adulting in a sombre, subdued manner and offer another look into the inner working of creating some freaking awesome technology, er, the Mula Platform.
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And as always, if you don’t have any questions, you might enjoy this recipe for grilled octopus with Korean BBQ sauce.
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